Iyengar's On-Line Solutions


My First Blog Post

  • By vijay1059
  • 07 Sep, 2017

It's official, I have a blog and I know how to use it.

I have finally decided to take the plunge and add a blog to my site. I always wanted an easy way to share information with visitors and I'm super excited to start this journey. Keep coming back to my site and check for updates right here on the blog.
By vijay1059 07 Sep, 2017

Whether your business is offline or online, marketing is becoming more challenging every day. It's becoming more difficult to promote your marketing message to the right people, in the right place and at the right time.

Marketing is a widely used term to describe the means of communication between the advertiser / service provider and the consumer audience.

 Marketing is a form commercial activity, widely used by individuals & institutions to create awareness and build an image of their products / services, in the minds of potential buyers.

 The American Marketing Association defines Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

 As a business entrepreneur or an on-line marketer, marketing helps you increase your sales and better market yourself and your abilities.

Marketing in a nut shell is all about, selling your idea and your product & achieving your goal.

  Marketing helps you to:

  •  Create awareness of your product among the potential buyers.
  •  Creates a positive image of your product or services.

It is an effective part of corporate communication, where you can talk about various aspects of your product, services or the company itself.

 Marketing is a part advertising, which uses digital advertising, blog marketing, social media marketing, e mail marketing, use of other on-line avenues such as classifieds, PPC form of advertising.

 Whether your business is offline or online, marketing is becoming more challenging every day. It's becoming more difficult to promote your marketing message to the right people, in the right place and at the right time.

 Quality sales leads are harder to find; so what should business owners and sales affiliate marketers do to ensure growth in their traffic & sales?

 Back, before the growth in internet marketing, one relied heavily on traditional advertising like direct marketing printed materials & word of mouth. Even though traditional promotion methods haven’t died, it certainly isn't as productive or effective as it once was.

Word of mouth is still important, but the growth in social media tools like Facebook, YouTube, Twitter and LinkedIn has revolutionized the marketing today. In my opinion there are two possible solutions to these challenges:

Online marketing is playing a bigger and more important role in growing your business, but in your rush to take advantage of all the effective online marketing strategies, don't ignore your offline marketing strategies. An integration of the two will give you the most value for your marketing efforts and the biggest bang for your marketing.

  • Use of a Multiple channels System to promote your products. You need to use multiple strategies and tactics to find and attract potential customers. The idea of investing in one or two ways to build and grow your business are gone.
  • Integrate your offline marketing with your online marketing. For most, offline and online marketing efforts are operating in isolation, instead of working together to support and complement each other.
  • Do a periodical review of all your online and offline marketing efforts.

 Also be doing a periodical review of, all the marketing strategies, which can used effectively, to grow your on-line presence & your business.




By vijay1059 07 Sep, 2017
I have finally decided to take the plunge and add a blog to my site. I always wanted an easy way to share information with visitors and I'm super excited to start this journey. Keep coming back to my site and check for updates right here on the blog.
By vijay1059 07 Sep, 2017
Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience-the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it's much better to see people's thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It's free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there's nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!
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