Copy Writing
- By vijay1059
- •
- 16 Nov, 2017
- •
As a marketer, you need to know the basics.
What is copywriting?
It is the way you connect with people to engage with you by giving a highly valuable product or information to help the person and not just spamming them with offers to buy from you but because they love your content and help.
As a marketer, you need to know the following, if you are going to be successful:
1. Copywriting.
2. Persuasion
3. Communicating and connecting with prospects.
Once you master it, everything else will be easy.
Every successful marketer today have utilised and mastered this art and generated sales running into millions.
There are TWO types of copywriting:
1. SEO Copywriting
2. Direct Response Copywriting.
SEO Copy Writing
This is when you use SPECIFIC KEYWORDS that people are using to describe their problems in looking for a solution
This is one of the ways by which I generate sales on the social media and at other sites I use.
In fact I had a sales at 10.45 pm Nigerian time from a prospect on the social media who located my products via the search engine and had more sales from the same. We are business partners today. It is that powerful.
Direct Response Copywriting.
This is when you use a day to day illustration that your prospect can easily relate to, to pass across your message.
Copy writing is different from content marketing.
The difference?
Copy writing dead with giving a highly valuable content to a prospect BUT leads the prospect to a landing page to take action. Such action is called C T A i.e Call to Action while content marketing deals with giving of valuable content to ATTRACT clients. This is known also as ATTRACTION MARKETING.
Persuasion is different from convincing someone.
Convincing someone can result in argument but not persuasion.
Persuasion deals with FACTS, FIGURES SND TRUTH.
Meaning the more your level of persuasion, the more people will be willing to buy from you.
You may ask, 'so do I increase my power of persuasion?'
just find out more...........
Now to make your COPY WRITING EFFECTIVE, you must learn to be a - MASTER PERSUADER.
Wishing you a much success..........
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.
The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.
Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience-the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.
You can make money:
Get the right blog going and you can make a lot of money through advertising and sponsored posts.
It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it's much better to see people's thought process in a well-written blog post.
You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.
Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.
It brings people back to your site:
If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.
It's free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there's nothing to stop you.
You can establish yourself as a thought leader:
A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!
What else do you love about blogs? Let me know!
