What is copywriting?
It is the way you connect with people to engage with you by giving a highly valuable product or information to help the person and not just spamming them with offers to buy from you but because they love your content and help.
As a marketer, you need to know the following, if you are going to be successful:
3. Communicating and connecting with prospects.
Once you master it, everything else will be easy.
Every successful marketer today have utilised and mastered this art and generated sales running into millions.
There are TWO types of copywriting:
1. SEO Copywriting
2. Direct Response Copywriting.
SEO Copy Writing
This is when you use SPECIFIC KEYWORDS that people are using to describe their problems in looking for a solution
This is one of the ways by which I generate sales on the social media and at other sites I use.
In fact I had a sales at 10.45 pm Nigerian time from a prospect on the social media who located my products via the search engine and had more sales from the same. We are business partners today. It is that powerful.
Direct Response Copywriting.
This is when you use a day to day illustration that your prospect can easily relate to, to pass across your message.
Copy writing is different from content marketing.
Copy writing dead with giving a highly valuable content to a prospect BUT leads the prospect to a landing page to take action. Such action is called C T A i.e Call to Action while content marketing deals with giving of valuable content to ATTRACT clients. This is known also as ATTRACTION MARKETING.
Persuasion is different from convincing someone.
Convincing someone can result in argument but not persuasion.
Persuasion deals with FACTS, FIGURES SND TRUTH.
Meaning the more your level of persuasion, the more people will be willing to buy from you.
You may ask, 'so do I increase my power of persuasion?'
just find out more...........
Wishing you a much success..........