why marketing is important?

Whether your business is offline or online, marketing is becoming more challenging every day. It's becoming more difficult to promote your marketing message to the right people, in the right place and at the right time.

Marketing is a widely used term to describe the means of communication between the advertiser / service provider and the consumer audience.

 Marketing is a form commercial activity, widely used by individuals & institutions to create awareness and build an image of their products / services, in the minds of potential buyers.

 The American Marketing Association defines Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

 As a business entrepreneur or an on-line marketer, marketing helps you increase your sales and better market yourself and your abilities.

Marketing in a nut shell is all about, selling your idea and your product & achieving your goal.

 Marketing helps you to:

•  Create awareness of your product among the potential buyers.
  
•  Creates a positive image of your product or services.
  

It is an effective part of corporate communication, where you can talk about various aspects of your product, services or the company itself.

 Marketing is a part advertising, which uses digital advertising, blog marketing, social media marketing, e mail marketing, use of other on-line avenues such as classifieds, PPC form of advertising.

 Whether your business is offline or online, marketing is becoming more challenging every day. It's becoming more difficult to promote your marketing message to the right people, in the right place and at the right time.

 Quality sales leads are harder to find; so what should business owners and sales affiliate marketers do to ensure growth in their traffic & sales?

 Back, before the growth in internet marketing, one relied heavily on traditional advertising like direct marketing printed materials & word of mouth. Even though traditional promotion methods haven’t died, it certainly isn't as productive or effective as it once was.

Word of mouth is still important, but the growth in social media tools like Facebook, YouTube, Twitter and LinkedIn has revolutionized the marketing today. In my opinion there are two possible solutions to these challenges:

Online marketing is playing a bigger and more important role in growing your business, but in your rush to take advantage of all the effective online marketing strategies, don't ignore your offline marketing strategies. An integration of the two will give you the most value for your marketing efforts and the biggest bang for your marketing.

• Use of a Multiple channels System to promote your products. You need to use multiple strategies and tactics to find and attract potential customers. The idea of investing in one or two ways to build and grow your business are gone.
  
• Integrate your offline marketing with your online marketing. For most, offline and online marketing efforts are operating in isolation, instead of working together to support and complement each other.
  
• Do a periodical review of all your online and offline marketing efforts.
  

 Also be doing a periodical review of, all the marketing strategies, which can used effectively, to grow your on-line presence & your business.